FreshConnect

How It Works

1

Sign Up & Set Preferences

Create your free account as a farmer, restaurant, retailer, or consumer. Set your preferences—such as product types, delivery days, quantity needs, and location—to personalize your experience and improve matching accuracy.

2

Browse or Get Matched

Explore the platform to browse available produce in real time, or let the system automatically match you with nearby sellers or buyers that fit your preferences. Listings include details like harvest dates, farm location, pricing, and product quality.

3

Place Orders Directly

Choose your items and place orders with just a few clicks. Payments are securely processed through the platform. Sellers are instantly notified and can confirm orders with delivery schedules.

4

Track & Receive Deliveries

Stay updated with real-time tracking of your orders—from pickup at the farm to final delivery. Receive your goods on time, fresh, and as promised. Ratings and feedback help improve future transactions for everyone.

Our Approach

We leverage scientific research, digital innovation, and inclusive community engagement to address the continent’s most pressing environmental and socio-economic challenges.

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Overview

This online platform is a real-time solution that connects local food producers directly with restaurants and consumers, fostering a more transparent, sustainable, and efficient food ecosystem.

Restaurants can easily source fresh, local, and seasonal ingredients, supporting local agriculture and reducing supply chain costs. Consumers, in turn, gain access to meals made from traceable, sustainably sourced produce, promoting healthier choices and environmental responsibility.

By streamlining the farm-to-table process, the platform:

  • Strengthens local food systems
  • Reduces food miles and carbon footprints
  • Supports smallholder farmers and local economies
  • Enhances food transparency and freshness

This is more than just a marketplace—it’s a tool for sustainable living, ethical sourcing, and community-driven food innovation.

Purpose

The Restaurant & Consumer Matchmaking feature of FreshConnect is designed to help restaurants source fresh, local, and sustainable ingredients from nearby producers—on demand, Empower consumers to enjoy meals made from traceable ingredients and support eco-friendly, local food systems, Create transparency and efficiency in the food chain—from farm to kitchen to plate—by matching the right producers with the right buyers in real time. Ultimately, this system promotes freshness, sustainability, and traceability for both the food service industry and end consumers.

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Key Benefits

  • Strengthens local food systems and rural economies
  • Enhances food freshness, traceability, and sustainability
  • Reduces food waste and environmental impact
  • Builds direct, trust-based relationships between producers and buyers

 

This platform is more than a marketplace—it is a technology-driven movement transforming how food is produced, distributed, and consumed. By directly connecting local producers, restaurants, and consumers in real time, the platform empowers all stakeholders to participate in a smarter, fairer, and more sustainable food ecosystem.

Through seamless digital tools, it enhances market access for farmers, ensures transparency and traceability for buyers, and promotes ethical sourcing, reduced food waste, and climate-resilient practices.